All posts tagged "marketing"
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Games
/ 5 days agoXbox Console Ads Could Benefit Gaming Industry
Virginie Chesnais, Chief Marketing Officer at the ad tech analytics platform Happydemics, has published an opinion piece arguing that the introduction...
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Games
/ 5 days agoKeighley Reveals Gamescom Opening Night Live Trailer Selection Process
Geoff Keighley, the host and producer of Gamescom Opening Night Live, has provided new details regarding how game trailers are chosen...
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Games
/ 2 weeks agoGame Studios Shift Focus to Live Events and Ongoing Engagement
The games industry is undergoing a strategic shift, moving away from the traditional model of releasing sequels on a fixed schedule....
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Games
/ 3 weeks agoGame Industry Faces Discoverability Crisis at Madeira Summit
Industry leaders gathered at the Madeira Games Summit in May to address a growing concern: the sector is producing high quality...
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Games
/ 4 weeks agoBrigador Developer Shares Indie Game Merchandise Lessons Learned
Since the independent game development boom of the 2010s, small studios have frequently received one piece of operational advice: consider selling...
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Games
/ 1 month agoLoaded Holdings Launches Hitscan to Connect Game Publishers and Creators
Los Angeles based talent management firm Loaded Holdings has announced the launch of Hitscan, a new platform designed to facilitate connections...
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Games
/ 1 month agoEsports consultancy The Story Mob rebrands as strategic advisory
A specialist communications consultancy focused on competitive gaming has rebranded to reflect a broader mission within the video game and interactive...
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Games
/ 2 months agoGame marketing focus missing the mark at Summer Game Fest
An analysis of the recent Summer Game Fest (SGF) reveals a significant disconnect between the effort invested in announcing new video...
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Games
/ 3 months agoUnderserved market of older gamers grows as industry lags
MachineGames studio head Jerk Gustafsson stated in February that the video games industry has significant untapped growth potential, specifically pointing to...
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Games
/ 5 months agoIndie Pass Subscription Service Launches with 70 Games for $6.99
Independent game publisher Indie.io has launched a new subscription service named Indie Pass. The service, which became available on its official...
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