All posts tagged "marketing"
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Games
/ 1 day agoGame Industry Faces Discoverability Crisis at Madeira Summit
Industry leaders gathered at the Madeira Games Summit in May to address a growing concern: the sector is producing high quality...
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Games
/ 6 days agoBrigador Developer Shares Indie Game Merchandise Lessons Learned
Since the independent game development boom of the 2010s, small studios have frequently received one piece of operational advice: consider selling...
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Games
/ 2 weeks agoLoaded Holdings Launches Hitscan to Connect Game Publishers and Creators
Los Angeles based talent management firm Loaded Holdings has announced the launch of Hitscan, a new platform designed to facilitate connections...
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Games
/ 2 weeks agoEsports consultancy The Story Mob rebrands as strategic advisory
A specialist communications consultancy focused on competitive gaming has rebranded to reflect a broader mission within the video game and interactive...
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Games
/ 2 months agoGame marketing focus missing the mark at Summer Game Fest
An analysis of the recent Summer Game Fest (SGF) reveals a significant disconnect between the effort invested in announcing new video...
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Games
/ 2 months agoUnderserved market of older gamers grows as industry lags
MachineGames studio head Jerk Gustafsson stated in February that the video games industry has significant untapped growth potential, specifically pointing to...
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Games
/ 4 months agoIndie Pass Subscription Service Launches with 70 Games for $6.99
Independent game publisher Indie.io has launched a new subscription service named Indie Pass. The service, which became available on its official...
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Games
/ 5 months agoAI Becomes Key Tool for Video Game Discovery
The role of artificial intelligence in how players find new video games has shifted from a novelty to a central component...
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Games
/ 5 months agoAI Investment Tools Reshape Publisher Funding Decisions
The integration of artificial intelligence into investment analysis is beginning to influence how publishers allocate funding for new projects. This development,...
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Artificial Intelligence
/ 5 months agoCanva Acquires Animation and Marketing Startups
Canva, the Australian graphic design platform, has acquired two technology startups, according to company announcements made this week. The acquisitions target...
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