european mobile games companies generated 7.53 billion euros in global revenue during 2025, according to a new industry report. The figure underscores the sector’s continued growth as a major contributor to the global gaming economy.
Data from the report indicates that the revenue generated by European mobile game developers and publishers represents a significant portion of the worldwide mobile gaming market. This total includes income from in-app purchases, advertising, and premium game downloads across various international markets.
Industry analysts note that the 7.53 billion euro milestone reflects sustained consumer engagement with mobile gaming platforms. The sector has benefited from advancements in smartphone technology, improved network infrastructure, and the expansion of digital payment systems in emerging markets.
Revenue forecast for 2028
Forecasts based on current market trends project that European mobile games revenue will exceed 8 billion euros by 2028. This anticipated growth suggests a compound annual growth rate that remains positive despite increasing competition from other regions.
The projected increase is attributed to expected gains in markets across Asia, North America, and the Middle East, where European game studios have established distribution partnerships. Additionally, the growing adoption of cloud gaming services and cross-platform play is expected to open new revenue streams for European developers.
European companies have invested heavily in live operations, seasonal events, and social features to retain players and extend the lifecycle of existing titles. These strategies have proven effective in maintaining revenue stability even as user acquisition costs rise.
Market context and regional dynamics
The European mobile games sector operates within a global market valued at over 90 billion dollars. European developers face strong competition from studios based in China, the United States, and Japan, which together account for a majority of worldwide mobile game revenue.
Despite this competition, European companies have carved out niches in specific genres and technologies. European studios are particularly known for mid-core strategy games, simulation titles, and innovative use of AR and location-based mechanics.
Regulatory factors also shape the market landscape. The European Union’s Digital Services Act and data privacy regulations have influenced how mobile game companies collect and use player data. Compliance costs have increased, but the regulatory framework has also created consumer trust advantages in privacy-conscious regions.
Mobile gaming continues to account for the largest share of the overall video game market by revenue. The portability and accessibility of mobile devices allow games to reach audiences that do not own dedicated gaming consoles or high-performance PCs.
Workforce development remains a key focus for the sector. European game studios have expanded hiring in disciplines such as live operations, data analytics, and user acquisition. The industry is also investing in training programs aimed at diversifying the talent pipeline.
Economic and industry implications
The revenue generated by the European mobile games sector supports hundreds of thousands of jobs across the continent. These positions range from game design and programming to marketing, customer support, and publishing.
Trade associations representing European game developers have noted that the sector’s growth has attracted increased investment from venture capital firms and larger technology companies. Mergers and acquisitions activity among European mobile game studios has remained steady in 2025.
Export revenue from European mobile games also contributes positively to regional trade balances. Many successful European games generate the majority of their revenue from outside the continent, particularly from the United States and Asia.
Looking ahead, the next major milestone for the sector will be the forecasted 8 billion euro revenue threshold by 2028. Achieving this target will depend on sustained user growth, successful market expansion in regions like Latin America and Africa, and the industry’s ability to adapt to evolving platform policies and consumer expectations.
Source: GamesIndustry.biz
