All posts tagged "Advertising"
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Games
/ 2 weeks agoXbox Console Ads Could Benefit Gaming Industry
Virginie Chesnais, Chief Marketing Officer at the ad tech analytics platform Happydemics, has published an opinion piece arguing that the introduction...
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Games
/ 3 months agoEA launches advertising platform for in-game marketing
Electronic Arts, the United States based video game publisher, has announced the launch of EA Advertising, a new platform designed to...
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Games
/ 3 months agoRoblox selects SuperAwesome for under-13 ad safety
Roblox has appointed youth marketing firm SuperAwesome as its commercial and technology partner for contextual advertising aimed at users under the...
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Artificial Intelligence
/ 4 months agoX Launches AI-Powered Ad Platform to Boost Revenue
X has begun deploying a rebuilt advertising platform that incorporates artificial intelligence, marking a significant effort by the company to stabilize...
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Games
/ 5 months agoUnity Shuts Down IronSource, Focuses on AI Platform Vector
Unity Technologies has announced the shutdown of its IronSource advertising and user-acquisition network. The company also plans to divest Supersonic, a...
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Games
/ 5 months agoRoblox to Charge Creators for Brand Integrations in 2025
Roblox Corporation has announced it will begin charging creators a fee for publishing brand integrations within their experiences on the platform,...
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Games
/ 6 months agoTake-Two CEO Calls In-Game Ads in Premium Titles “Unfair
The chief executive of major video game publisher Take-Two Interactive has stated that placing advertising within full-price, premium video games would...
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Tech News
/ 6 months agoAdvertisers Shift Spending to Conservative Creators
Major brands are reallocating their advertising budgets toward conservative and apolitical online creators, a significant shift confirmed by industry experts at...
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Artificial Intelligence
/ 6 months agoOpenAI COO Calls Ads an Iterative Process for User Experience
OpenAI‘s Chief Operating Officer, Brad Lightcap, has stated that the integration of advertising into the company’s products will be an iterative...
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Games
/ 6 months agoFinji Accuses TikTok of Unauthorized AI Game Ads
Independent video game publisher Finji has publicly accused social media platform TikTok of creating and publishing generative AI advertisements for its...
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