Meta, the parent company of Facebook, announced on Tuesday that the platform will transition all video content to the Reels format. The change will take effect over the coming months and applies to videos of any length or orientation, whether horizontal or vertical.
Background of the Change
Historically, Facebook offered separate tabs for traditional videos and Reels, each with distinct creation tools. Users had to decide between publishing a standard video or a Reels clip, and the two formats were managed independently. The new policy consolidates these options, replacing the “Video” tab with a single “Reels” section. This move aligns with Meta’s broader goal of streamlining content creation across its social media properties.
Key Features of the Update
Unified Creative Tools
Under the new system, all videos will be edited and posted using a common set of creative tools. The interface will be consistent, allowing users to apply filters, music, and other effects regardless of the video’s original length.
Removal of Time Limits
Previously, Reels were capped at 90 seconds. The update eliminates this restriction, enabling users to upload videos of any duration. This change mirrors a 2022 policy on Instagram, where short videos under 15 minutes were automatically converted to Reels.
Consistent Privacy Settings
When publishing a Reels video, creators will now be prompted to set a privacy level. Options include public, friends only, or a specific group. These settings will be enforced uniformly across all page posts and Reels content.
Implementation Timeline
Meta confirmed that all video types, including long‑form and live streams, will remain supported. The rollout will occur gradually worldwide over the next several months. During the transition, users will experience a unified “Reels” tab on their feeds and publishing interfaces.
Implications for Users
By consolidating video formats, Meta aims to simplify the publishing workflow. However, the integration of horizontal, long‑duration videos into a vertical Reels interface may affect readability for some viewers. Additionally, mixing short and long content in a single stream could alter traditional browsing patterns on the platform.
Future Developments
Meta has not provided a detailed schedule for the rollout, but the company has indicated that the update will be phased across regions. Users can expect to see the new Reels tab and unified editing tools within the next few months, with full global deployment following the initial rollout phase.
