Spotify has expanded the availability of its experimental AI playlist creation tool to Premium subscribers in several new markets. The feature, known as Prompted Playlists, is now accessible to users in the United Kingdom, Ireland, Australia, and Sweden.
The rollout represents a significant step in the streaming service’s ongoing testing of generative artificial intelligence for music curation. The tool allows users to create custom playlists by typing descriptive prompts into a search field.
How the AI Feature Operates
Prompted Playlists function within the Spotify mobile application. Users can find the feature by navigating to the “Your Library” section and tapping the plus (+) button to create a new playlist. An option for an “AI Playlist” appears alongside standard playlist creation tools.
Upon selection, users are prompted to enter a text description of the music they wish to hear. The system’s AI then interprets this prompt and generates a playlist of songs matching the requested theme, mood, or activity. Users can refine the results by providing additional text instructions.
Background and Development
Spotify first began testing this AI-driven functionality with a limited user group earlier this year. The initial tests were confined to users in the United Kingdom and Australia. The latest expansion confirms the company is proceeding with a broader, though still geographically limited, beta phase.
The development aligns with Spotify’s public investment in AI technology. Company executives have previously highlighted AI and machine learning as central to improving personalization and discovery on its platform, which hosts over 100 million tracks.
Market Context and Industry Trends
The move places Spotify alongside other technology and music services integrating generative AI. Competitors are exploring similar tools for creating dynamic audio content, though approaches vary. Spotify’s implementation focuses specifically on translating natural language requests into curated music lists.
Industry analysts note that such features aim to deepen user engagement by making playlist creation more intuitive. The success of these tools often depends on the underlying AI model’s understanding of musical attributes, lyrics, and cultural context.
Access and Limitations
As a test feature, Prompted Playlists are not available to all Spotify users. Access is currently restricted to Premium subscribers in the four newly announced countries. The company has not specified when or if the tool will launch in other regions, including the United States.
Standard Spotify account features and data policies apply to the use of the AI tool. The company states that user prompts are used to generate the playlist and to improve its AI models.
Future Developments
Based on available information, Spotify is expected to continue a measured rollout of its AI playlist creator. The company will likely monitor adoption rates and user feedback in the new markets before deciding on a global launch. Further refinements to the AI’s prompt interpretation and music matching algorithms are anticipated as testing continues. No official timeline for a full public release has been provided.
Source: GeekWire
